{"product_id":"new-hojicha-powder","title":"Organic Hojicha | 100g Powder","description":"\u003cp\u003eGrown in Uji, Japan, our organic hojicha is crafted from high-quality sencha leaves, carefully transformed through a traditional roasting process. The leaves follow the same initial steps as sencha: steaming, drying and crumpling, and shaping, before undergoing a final stage of roasting over high heat. \u003c\/p\u003e\n\u003cp\u003eThe inclusion of stems contributes to its depth of flavour and distinctive toasted character. Unlike shade-grown matcha, hojicha leaves are cultivated under full sunlight, naturally rich in beneficial plant compounds, known as catechins.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste Profile\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis roasting process softens bitterness and develops hojicha’s signature aroma, warm, nutty, and a gently caramel-like tea.\u003c\/p\u003e\n\u003cp\u003eNaturally low in caffeine, hojicha offers a softer, more grounding alternative, perfect for evening ritual or any time of day.\u003c\/p\u003e","brand":"My Matcha Co.","offers":[{"title":"Default Title","offer_id":43025158996073,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/1013\/8985\/files\/my-matcha-co-organic-hojicha-powder-100g.jpg?v=1774175829","url":"https:\/\/mymatchaco.com\/en-us\/products\/new-hojicha-powder","provider":"My Matcha Co.","version":"1.0","type":"link"}