Organic Hojicha | 100g Powder

Grown in Uji, Japan, our organic hojicha is crafted from high-quality sencha leaves, carefully transformed through a traditional roasting process. The leaves follow the same initial steps as sencha: steaming, drying and crumpling, and shaping, before undergoing a final stage of roasting over high heat. 

The inclusion of stems contributes to its depth of flavour and distinctive toasted character. Unlike shade-grown matcha, hojicha leaves are cultivated under full sunlight, naturally rich in beneficial plant compounds, known as catechins.

Taste Profile

This roasting process softens bitterness and develops hojicha’s signature aroma, warm, nutty, and a gently caramel-like tea.

Naturally low in caffeine, hojicha offers a softer, more grounding alternative, perfect for evening ritual or any time of day.